Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Pay-per-click (PPC) advertising, refers to the “sponsored ad” on the top or side of a search engine results page. You only pay when your ad is clicked. Campaigns are setup to manage your PPC ads to show when specific search terms are entered or sponsored pages creating ads that are targeted to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.
Email campaigns are messages forwarded and monitored by an email management system to an approved list of recipients. These can be regular newsletters, promotional messages or product launches.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.