Schema Markup Explained: What It Is, Why It Matters, and How to Use It
Schema markup helps search engines and AI systems understand your content. Learn where to use it,...
February 9, 2026Interon helps South African businesses become machine-readable. Our free audit shows you if AI systems like ChatGPT and Google AI can understand and recommend your business.
Get Your Free AI Score in 60 SecondsYou provide: Your website URL. You get: Instant AI Readiness score + detailed recommendations.
We offer 3 services: Free AI Readiness Audit • Schema Markup Implementation (from R2,500) • Full AI Readiness Optimization (from R7,500)
You provide: Your website URL
You get: AI Readiness score + recommendations in 60 seconds
You provide: Your website URL + requirements
You get: Custom quote within 24 hours
You provide: Your contact details
You get: Free 30-minute consultation call
Type your website address into our audit tool.
Receive your AI Readiness score in seconds.
See exactly what to fix to improve your score.
Fix it yourself or contact us for professional help.
Interon offers three core services to make your business AI-ready:
Price: Free | Delivery: Instant
For: Any business with a website
Analyzes your website's visibility to ChatGPT, Claude, Google AI, and Perplexity. Checks schema markup, SEO metadata, and GEO signals.
You get:
You provide: Your website URL
Get Free Score in 60 SecondsPrice: From R2,500 | Delivery: 3-5 days
For: Businesses needing structured data
We add JSON-LD code to your website so ChatGPT, Claude, and Google AI can accurately describe your business, services, and location.
You provide: Website access + business details
You get:
Price: From R7,500 | Delivery: 5-10 days
For: Businesses wanting maximum AI visibility
Full-service package: schema markup, content rewriting, and GEO optimization so AI systems recommend your business when users ask relevant questions.
You provide: Website access + content brief
You get:
Can AI systems understand what your business does and offers? We check if machines can extract your services, location, and contact details.
Do you have structured data that machines can read? We validate your JSON-LD implementation against Schema.org standards.
Is your technical foundation solid? We check metadata, page structure, and technical SEO elements.
Are you optimized for generative AI? We assess answer-friendliness, entity clarity, and AI agent compatibility.
AI Readiness is how well your website can be understood by AI systems like ChatGPT, Google AI Overview, Claude, and Perplexity. When someone asks an AI "Who offers AI readiness consulting in South Africa?", the AI looks for businesses with clear, structured information.
An AI-ready website has:
Without these elements, AI systems have to guess what your business does - and they often skip you entirely.
Learn More About AI ReadinessInteron is a South African consultancy specializing in AI Readiness, schema markup implementation, and Generative Engine Optimization (GEO). We help businesses become visible to the next generation of search: AI systems like ChatGPT, Claude, Perplexity, and Google AI Overview.
Our team has expertise in:
Location: South Africa (serving clients nationwide and internationally)
Contact: hello@interon.co.za | +27 83 326 9469
How well AI systems (ChatGPT, Claude, Google AI) can understand and recommend your business based on your website's structured data and content.
JSON-LD structured data using Schema.org vocabulary that provides machine-readable facts about your business, services, and offerings.
Optimization for AI-generated search results, focusing on making content extractable and citable by AI systems.
Clearly defined business objects (Organization, Service, Product) that AI can identify and reference in responses.
Content formatted for AI agents: clear headings, explicit facts, structured lists, and machine-readable metadata.
Code embedded in your website that tells search engines and AI exactly what your content means, not just what it says.
AI Readiness is how well your online presence can be understood by AI systems like ChatGPT, Google AI Overview, Claude, and voice assistants. A machine-readable business has structured data (schema markup) that clearly tells AI what you do, what you offer, where you're located, and how to contact you.
Interon is a South African AI Readiness consultancy offering three services: Free AI Readiness Audit, Schema Markup Implementation, and Full AI Readiness Optimization. We help businesses become visible to AI systems that increasingly influence how people discover services.
The AI Readiness audit is completely free. You get instant results with no signup required. For implementation services, schema markup starts at R2,500 and full optimization packages start at R7,500.
AI systems are increasingly how people discover businesses. When someone asks ChatGPT "Who can help with schema markup in South Africa?" or uses Google AI for recommendations, these systems look for businesses with clear, structured information. Without AI Readiness, your business may be invisible to these discovery channels.
Our free audit analyzes four areas: AI Readiness signals (can machines understand your business), Schema markup (structured data validation), SEO fundamentals (technical health), and GEO signals (Generative Engine Optimization). You receive a detailed report with specific, actionable recommendations.
Schema markup is structured data added to your website using the Schema.org vocabulary. It provides machine-readable facts about your business - like a nutrition label for your website. Common types include Organization, LocalBusiness, Service, Product, and FAQPage schemas implemented as JSON-LD.
GEO is optimization for AI-generated search results. Unlike traditional SEO which targets search engine rankings, GEO focuses on making your content extractable and citable by AI systems. This includes answer-friendly formatting, entity clarity, and structured data.
Interon is based in South Africa and serves clients nationwide and internationally. Contact us at hello@interon.co.za or +27 83 326 9469.
You provide: Your website URL. You get: Free AI Readiness score + actionable recommendations in 60 seconds.
Get Your Free AI Score NowOr book a free 30-minute consultation | hello@interon.co.za | +27 83 326 9469
Available Mon-Fri 8am-5pm SAST | Response within 24 hours