Internet presence has become more and more important as the user base grows. Since 2000 the internet usage in South Africa has nearly doubled to 5.3 million users and is the fourth biggest user in Africa. With the world internet usage growing by 18% annually the usage should double again within the next 5 years.
Between 2007 and 2008 the internet usage in South Africa increased by 45% and 25% more page impressions from 185 million in 2007 to 232 million in 2008. The average time spent on the internet per session is around 8 minutes.
Online spending has gone over the R1 billion mark in 2008.
Small business is now in a position to compete with the bigger international and corporate businesses without being intimidated by their size. A well designed web sites along with a reliable connection, good products and service places everyone in the market to trade.