Website Design - Marketing
Designing Websites for marketing your business is a great way to get your business out there.
A business without marketing will never survive, there are many methods you can use to market your business such as advertising, networking, direct selling, internet or competitions. A good mixture of these is bound to get your business and product out there at a price.
Our many years experience in the advertising industry has taught us that if you can accurately measure your campaign, you have a winner.
TV, radio, print, outdoor advertising have no accurate means of measuring the effectiveness of any campaign. Direct selling and the internet can be measured to the most infinite detail.
Most small businesses believe that by printing a thousand flyers and handing them out at the traffic light will get them loads of business. Good luck.
To print 1000 decent flyers will cost anything from R2500.00 plus.
Only 10% of people will read the flyer and only 5% will take any action, out of the 5% that take action 20% will buy. That is 1 sale out of your flyer campaign at a cost of R2500. If your product gross profit margin is less than R2500.00 then your advertising campaign cost you lots of money and you got nothing for it.
A well developed website will cost you R8750.00 ex VAT and will need to be redone every 3 years. So if we break it down to a daily cost it will cost you just R8.00 per day to have a fairly decent website.
Monthly hosting from R70 per month and you have a window to the world.
Our many years experience in the advertising industry has taught us that if you can accurately measure your campaign, you have a winner.
TV, radio, print, outdoor advertising have no accurate means of measuring the effectiveness of any campaign. Direct selling and the internet can be measured to the most infinite detail.
Small Business Syndrome.
Most small businesses believe that by printing a thousand flyers and handing them out at the traffic light will get them loads of business. Good luck.
To print 1000 decent flyers will cost anything from R2500.00 plus.
Only 10% of people will read the flyer and only 5% will take any action, out of the 5% that take action 20% will buy. That is 1 sale out of your flyer campaign at a cost of R2500. If your product gross profit margin is less than R2500.00 then your advertising campaign cost you lots of money and you got nothing for it.
Cost of a well developed website.
A well developed website will cost you R8750.00 ex VAT and will need to be redone every 3 years. So if we break it down to a daily cost it will cost you just R8.00 per day to have a fairly decent website.
Monthly hosting from R70 per month and you have a window to the world.
Google ad campaign
A Google pay per click ad campaign works on the budget you set aside per day, and every single cent is accounted for.
Calculate ROI (Return On Investment)
If you budget a certain amount per day that is all you will need to spend to get you results, obviously the more you spend the more exposure you get.
We advertise R500.00 per day for three days per week, we get at least R10000.00 GP from our R1500.00 per week. Which gives us a massive 567% return on my investment.
I invested R1500.00 on Google ads
My return was R10000.00
My return R10000 minus my investment R1500 is R8500
8500 divided by 1500 x 100 gives me my ROI odf 567%
Another example
Not all business gets the same ROI another example is a home industry that bakes cakes for kids birthdays.
Budget to advertise per week R500.00 or R100.00 five days per week.
The campaign brings in R3000 per campaign less cost R2000.
Investment R500
Return R2000
Return les investment R1500
1500 divided by 500 is 300% ROI
