When it comes to developing a website that is optimized for search engines, only one thing comes to mind and that is trickery. Well! we can be smart about it or cheat, cheating is a shortcut to failure and being smart is a wise way to success. Doing it right is tedious but the best way to achieve the desired result. It takes a long time to get there but once you are there it’s easy to stay there.
So how do we do it?
Firstly we offer different levels of SEO, the first being level one, which is applying all the correct meta data to the pages with the most desirable content for viewers to find. And analyse, re-analyse until we get it right.
These are:
-Descriptive file names or URL’s
-Page titles
-Page descriptions
-Content (Content is “KING”)
-Image ALT tags
-Heading tags
-Key words
-Site maps
-Image tags
-Internal links
Level two to four will depend on the type of website we are optimizing and those tasks vary in many ways depending on budget and time.
These are:
-Linking strategy
-The “C word” linking (our secret)
-PPC marketing
-Keyword analysis
-Competitive comparison
-Analytic comparisons
- and many, many more
We make use of various analytical tools provided by the search engine companies and other sources to evaluate the likeliness of getting the best search results. Most are an understanding of the simplistic things that gives good information to your perspective viewer and then tweaking it so that the search engine sees what you want your viewer to see.
There is so much competitiveness it is scary, take a single word like “perambulator” and Google that, it will take you thirty pages to find what you are looking for if you want to buy a babies pram, with many pages giving a description of where it comes from or who invented it etc. then type in “babies pram” and see the result, all of a sudden you can find a supplier, Why? Because of the wealth of information the internet wants to provide versus the supplier of baby prams differ, choose the right keywords or description and content, the result will always change. If you get it right as a supplier of baby prams you could be at the top for both searches. That is! Search engine optimization working for you.
There are many wise men offering easy solutions and short cuts but there is only one way and that is to use a strategy and stick by it until you achieve the results you want.
So how do we do it?
Firstly we offer different levels of SEO, the first being level one, which is applying all the correct meta data to the pages with the most desirable content for viewers to find. And analyse, re-analyse until we get it right.
These are:
-Descriptive file names or URL’s
-Page titles
-Page descriptions
-Content (Content is “KING”)
-Image ALT tags
-Heading tags
-Key words
-Site maps
-Image tags
-Internal links
Level two to four will depend on the type of website we are optimizing and those tasks vary in many ways depending on budget and time.
These are:
-Linking strategy
-The “C word” linking (our secret)
-PPC marketing
-Keyword analysis
-Competitive comparison
-Analytic comparisons
- and many, many more
We make use of various analytical tools provided by the search engine companies and other sources to evaluate the likeliness of getting the best search results. Most are an understanding of the simplistic things that gives good information to your perspective viewer and then tweaking it so that the search engine sees what you want your viewer to see.
There is so much competitiveness it is scary, take a single word like “perambulator” and Google that, it will take you thirty pages to find what you are looking for if you want to buy a babies pram, with many pages giving a description of where it comes from or who invented it etc. then type in “babies pram” and see the result, all of a sudden you can find a supplier, Why? Because of the wealth of information the internet wants to provide versus the supplier of baby prams differ, choose the right keywords or description and content, the result will always change. If you get it right as a supplier of baby prams you could be at the top for both searches. That is! Search engine optimization working for you.
There are many wise men offering easy solutions and short cuts but there is only one way and that is to use a strategy and stick by it until you achieve the results you want.
Search Engine Optimization Methods
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