Logo Design
Your brand should represent your company and yourself. It should be created with care and precision. The quality of the logo can tell the consumer how much their image means to the company. The effectiveness of the logo creates a talking point for brand awareness. Your logo should be something you and your company are proud of.
Branding is the most important aspect of a companies marketing strategy and a good logo enhances the overall company status. Companies that don’t think their logo is an important part of their overall awareness will suffer in the long run. If you have a great service or product and your logo is unprofessional, confusing or offensive this will do more harm than good. Companies with bad logo just aren’t taken seriously.
When designing a logo we need to follow basic design principles, it must be functional, must represent the companies services and foremost be as unique as possible.
Basic design principles are size, colour consistency, form and clarity.
Functionality means that it must be able to be printed on light and dark surfaces and any size from billboards to business cards. Don’t use special effects like photo images, shadows, flares or fades, this makes the functionality aspect impossible to achieve. Visualize your logo on a T-Shirt, a banner, a black background or embroided on a cap can it be enlarged and decreased in size and still have the same effect?
Representing the companys’ services is an important aspect, we don’t design a logo for a plumbing company using a satellite or a flower as an icon. The icon should represent the service.
Uniqueness is the whole idea behind good branding, standing out as an independent. Don’t copy or true a similar look to another strong brand and think you will benefit from it because all you will be doing is strengthening their brand, which is already quite established.
Lastly you should be able to describe your logo and what it means, it should still have a good effect when not in colour, it must be memorable and scalable.
Branding is the most important aspect of a companies marketing strategy and a good logo enhances the overall company status. Companies that don’t think their logo is an important part of their overall awareness will suffer in the long run. If you have a great service or product and your logo is unprofessional, confusing or offensive this will do more harm than good. Companies with bad logo just aren’t taken seriously.
When designing a logo we need to follow basic design principles, it must be functional, must represent the companies services and foremost be as unique as possible.
Basic design principles are size, colour consistency, form and clarity.
Functionality means that it must be able to be printed on light and dark surfaces and any size from billboards to business cards. Don’t use special effects like photo images, shadows, flares or fades, this makes the functionality aspect impossible to achieve. Visualize your logo on a T-Shirt, a banner, a black background or embroided on a cap can it be enlarged and decreased in size and still have the same effect?
Representing the companys’ services is an important aspect, we don’t design a logo for a plumbing company using a satellite or a flower as an icon. The icon should represent the service.
Uniqueness is the whole idea behind good branding, standing out as an independent. Don’t copy or true a similar look to another strong brand and think you will benefit from it because all you will be doing is strengthening their brand, which is already quite established.
Lastly you should be able to describe your logo and what it means, it should still have a good effect when not in colour, it must be memorable and scalable.
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> business card design
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