Google Engage South Africa

A couple of weeks ago we were invited to the launch of “Google Engage” South Africa. We obviously accepted the invitation because we are in the habit of finding better solutions for our clients.

What Google Engage is all about is not as technical as one might think but rather a program that empowers agencies like us with the knowledge and tools to enable our clients to run efficient “Search Engine Marketing” (SEM) campaigns.

We had a good understanding of Googles’ SEM but what astonished us mostly were the statistics they presented. We were not aware that small business in South Africa had such a negative view of the internet or should I say lack of understanding.

Our strategy going forward is to educate small business in South Africa on the value the internet has to offer and the lost opportunities.

One of my very first posts on the Blog was about how many business opportunities go by without even knowing they exist.

As an example we did an analysis yesterday on the keyword “electrician” did you know that for that single keyword there are 49 500 searches per month on Google? That is 49 500 missed opportunities for the guy that does not have a website or not advertising on the internet.

Now I don’t know about you guys but if my sales team had just 0.1% (49.5) of those prospects to close, at a closing ration of 20% that is 10 new clients at an average of R5000.00 per client. Do the sums!

Small business in South Africa drives our economy, why are some getting and others not.

I rest my case.