Getting the search engines to find you.

 Getting search engines to index your site properly and to come up when someone searches for you products is not an easy task.

We all hear about the importance of keywords and finding the right keywords to use, well there are dozens of tools that can assist with finding the right keyword for your site

In our experience there is a lot more to optimizing once you have decided on the right keyword to use. And we should opt more for key phrases than key words.

The most popular are the right ones to use because they are being searched more often than any other but be wary because you will have strong competition for that specific key word or key phrase. Try finding some that aren’t being used but have a good chance of being used by a prospect.

We are ranked on the first page of Google for “Wed Design Randburg” but for the key phrase “Web Design” we are on page 8. For “Android” we are nowhere but for Android development we are on Page one, Twice. For “Search Engine Optimization” we are on page 3 but for “Search Engine Optimization Randburg” we are on page one twice.

Selecting key phrases is important and it is not easy to optimize the website with key phrases that are in high demand.

So how many keywords or phrases should you be selecting, to optimize a page using 30 key words or phrases is almost impossible so we suggest you take four main key phrases and concentrate on those.

The second most important aspect of the SEO is to get good reliable, topical back links linking to your website from popular websites. This is time consuming and the result are not immediate it could take between six to twelve months before your sites back links are found, analysed and ranked by the search engines.

And last but by no means least, social networking plays a very important role in SEO and for promotion of your business.