Getting the right look

We have had some horrifying experiences with clients that don't have an idea what they want when it comes to the “look and Feel” of their website.

We are able to do any layout they want but they need to give us some idea of what it is they are looking for, colour, ambiance, brightness an applications they want to run.

A recent experience was with a client that wanted “ a classic design, that is unique”. What the heck? What I understand as classic and you understand as classic are two different things altogether. And that is a dumb brief especially when you aren't paying for conceptualization. You have to be a little more specific.

Go into your hair stylist and ask them to do you hair in a classic but unique fashion, then wait and see what you get. Nobody is that stupid to get what they expect. What do you think.

I asked a architect to design me a contemporary home with an eastern twist, can you guess what they asked me? What the hell is a contemporary home and what part of the east are you looking for, Brakpan, India, Japan or China.

Please people give us something to work with here.