Don't miss out on the prospective clients...

I have had a frustrating past couple of weeks trying to understand why some companies still refuse to believe the value of a website or a presence on the internet.

 The first objection is always about money and it's obvious businesses do not have extra money to splash out on something they don't believe adds value to there business, but this is probably the weakest excuse of all. And it doesn’t cost an arm and a leg, a website will pay for itself over and over if it is developed with the right objectives in mind.

 Here is an example:

One of our clients provides plumbing and bathroom renovation services and was adamant that no one will ever look at his website on the internet, so we provided some search statistics for plumbers. The average monthly search for plumbers on Google in South Africa is 49500 per month. If you are one of the plumbers without a website you won't see any of this business.

 Who is daft enough to throw away 49500 opportunities?

 After reading and publishing numerous articles about the value of owning internet “real estate” the mind still boggles when I hear from South African businesses that believe a website is a white elephant and adds no value to there business.

 If we ask the companies that we have developed websites for whether they could do without their website, the answer is a definite NO! WHY? Because they found the real value through feedback from their customers, an increase in business enquiries and commitment from their employees.

A client that we did some development for earlier this year had their website on the back burner for five years until we convinced them of the benefits, they have since done four websites for various divisions and are thinking of revamping agin to give their customers fresh information.