It is apparent that traditional advertising is no longer as effective as it was 15 years ago and more businesses are using online ads to get their message and branding across simply because it's measurable, cheap, flexible and very effective.
It is also obvious that the more you spend the better your exposure and sales results.
Most traditional media owners will disagree, but spend hundreds and thousands of rands on a billboard or a radio ad and ask for actual response results, you won't get them as easily as you could with a well planned online pay per click campaign.
In all my years in the advertising industry the big hype was always about whether the campaign is measurable, cost per thousand vs ROI la la la. The worst was they clients lost advertising Rand....Brrrr
Now we have the answers, we are able to measure response accurately, check where our valuable advertising rand is going and also use the tool to measure the effectiveness of our advertising campaign.
How you might ask.
Firstly you need a very informative online presence i.e. a website or blog encouraging people to use, buy or abuse your product or service. Then you need an effective promotion to drive them to your website i.e. a discount, trial or attractively bundled package. Set up you online campaign with either Google or Facebook to the budget you can afford, it is very flexible and audience driven, then wait and see what happens.
Better still, test them for yourself. But before you go with the good old traditional advertising, test online Google or Facebook ads first, because it doesn't cost and arm and a leg, you will not be sorry and more likely stay where you are.
If online advertising doesn't work for you then there has to be something wrong with your product or service. But advertise you must.
We have just recently run a few campaigns for some of our clients, they don't spend a lot but they get excellent ROI and are willing to up there budget and exposure at the click of a mouse button or stop and change there approach if necessary without going to huge lengths.
Give it a bash, we are able to assist our clients who have from the smallest budget to prime time TV type money to get the exposure they deserve.
I won't go into all the statistics right now but in South Africa alone we have millions of users every day searching through Google for products and services. Get your ad into the relevant space at the right time for the right price...and get results.
We will help you kick-start your program with a free introductory Google voucher. Just go to our website for details. Or email info@inetron.co.za.
You don't need luck you need help.
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